Boulder Brands Partners With Pizza Hut to Launch Gluten-free Pizza

Pizza Hut to Launch Gluten-free Pizza Pizza Hut to Launch Gluten-free Pizza

Boulder Brands, Inc. (Boulder, CO) has announced a partnership between Udi’s, a division of Boulder Brands and Pizza Hut. Pizza Hut will launch two varieties of gluten-free pizzas, cheese-only and pepperoni, using Udi’s signature crust, in 2,400 locations nationwide. Pizza Hut Gluten-Free Pizza will be co-branded with the Udi’s name and Pizza Hut will be the first major pizza chain to sell a pizza prepared with procedures that have been certified by the Gluten Intolerance Group (GIG).

“This is a great day for the gluten-free consumer,” said Stephen Hughes, CEO of Boulder Brands. “Udi’s is proud to team up with Pizza Hut and the Gluten Intolerance Group to ensure the needs of this community are well-represented so they can enjoy the simple pleasure of ordering a pizza.”

GIG partnered with Pizza Hut to develop customized procedures for preparing the pizzas inside Pizza Hut restaurants. Ingredients will be kept in a designated Gluten-Free Kit inside each restaurant, and all team members preparing the gluten-free pizza will wear gloves, bake the fresh-to-order pizza on parchment paper and use a designated gluten-free pizza cutter.

“We partnered with the most-respected names in the gluten-free community to develop a best-in-class pizza for those looking to limit gluten in their diet,” said David Gibbs, global CEO, Pizza Hut. “Our gluten-free pizza has all the flavor America has come to expect from a Pizza Hut pizza, which is why we are thrilled to add this great pizza to our lineup.”

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