A new nutritional app is set to change the way Americans choose food in grocery stores and restaurants forever. That’s because the app InRFood is more concerned with what is in the food consumers choose, rather than how many calories it contains. By simply scanning the barcode of a food’s packaging or searching for that food on the app a shopper will learn essential information on its sodium and sugar content, as well as the food’s carbohydrate and calorie scores.
And if a shopper is confused which is the healthier of two items to choose from then they can simply consult the free app and it will instantly compare them. The app can check approximately 15,000 ingredients and more than 500,000 products have been added to its ‘barcode scanning’ section.
Diners too can benefit from InRFood since the app has already calculated the nutritional information for thousands of menu items in 600 of America’s best-known restaurants and diners. In fact, it contains an encyclopedic knowledge of modern American meal items and snacks—including ethnic, private label and gourmet food items.
“The app will help with a number of health conditions such as diabetes or food allergies,” said Founder Keval Mehta. “If you have food intolerances, for instance, and you’re not sure if a certain food contains something you know you should avoid then you can simply ask the app and it’ll tell you. In fact you can store your own ‘playlist’ of concerns.”
The founders came up with the idea for the app after becoming frustrated at the lack of complete nutritional information on food packages. “It just seemed to be all about the calories,” said Mehta. “The app is all about personalization and food transparency. Food labels tend to be more of a ‘one size fits all’ solution and yet as humans we all have different dietary requirements. The app works because you use it as an individual.”
The information for the InRFood app is constantly being updated by researchers, dietitians and nutritionists. They are also working with healthy food manufacturers and retailers. In addition to calculating the calories and macronutrients of all foods on the app, those same experts have also research-ed the health benefits, providing further useful information for shoppers and diners.
Logging capability will be available in a sister app soon. This allows the user to count calories and carbs in addition to the type and amount of ingredients consumed.
The free app can be downloaded on Google Play, the Apple app store or www.inrfood.com.